This work was crafted as a branding brief for Leatherman. The primary objective was to design a mobile promotional ad that embodies the statement, "always with you."
In this intricately crafted hand-drawn illustration, the narrative unfolds as a son navigates the revelation of his father's dual existence—a secret life entwined with another woman and a residence eerily echoing their own. Meticulously created with pencils, the artwork visually unravels the intricacies of the story, offering a vivid portrayal that captures both the complexity of the plot and the emotional depth underlying the characters' experiences.
In this work I used 3D software. I created my room and the morning atmosphere where I get up early in the morning, when it's quiet, before the kindergarten near my house at the time started.
In this intricately crafted hand-drawn illustration, the narrative unfolds as a son navigates the revelation of his father's dual existence—a secret life entwined with another woman and a residence eerily echoing their own. Meticulously created with pencils, the artwork visually unravels the intricacies of the story, offering a vivid portrayal that captures both the complexity of the plot and the emotional depth underlying the characters' experiences.
I combined print and digital components to create a cohesive branding strategy for the "Hayiot Kis" podcast. Under the guidance of Hilel Hebet at Bezalel Academy, I utilized After Effects and Illustrator to craft visuals that capture the essence of the podcast.
I crafted a colorful monkey illustration in colored pencils for Alon Breyer's course. Depicting monkeys, a palm tree, and a cart, the piece critiques modern society's screen-driven disconnect, emphasizing the balance between longing for connection and phone distractions
During the last semester, I took part in an illustration course where I chose to center my work around the movie "Encounters of the Third Kind" from a list of options provided. Emotionally, it was challenging to disconnect from the ongoing and distressing events happening in Israel, which were still unfolding during that time. The news of innocent people being forcibly taken from their homes, including children, babies, women, men and elderly, while the world seemingly remained silent, deeply affected me.
Despite the movies' more optimistic plot compared to the grim reality, I delved into the inner turmoil of a mother searching for her abducted child in my artwork. My goal was to convey the profound sadness, pain, and ongoing suffering that such situations bring, while also highlighting the innocence of the child and love inherent in motherhood. I aimed to shed light on the enduring anguish experienced by mothers and families in these ongoing circumstances. Creating this piece served as a way for me to process my emotions and express a message that felt deeply personal yet resonated with the ongoing, tragic events unfolding in Israel.
I created two options for a web article animation GIF inspired by The New York Times as an exercise for a school lesson.
